Impressions of DEF2013 day one

October 13, 2013 — Leave a comment

Day one of DEF2013 is complete, and so far I think we can call it a success! Last night SoFi generously hosted a social for us at a local bar, so I had the opportunity to talk with many of our attendees about their impressions in a relaxed environment. Without fail, everyone was thrilled.

The most common reaction I encountered was gratitude. I found that surprising, but the more I think about it, the more sense it makes. After all, what would lead a hundred people to shell out a lot of their own money and sacrifice a three-day weekend to attend a work-related conference? Clearly, DEF appealed to something deep within them; it went right to the core of their identity, to that place from which their intrinsic motivation springs. Our attendees are talented and energetic self-starters, which means they are brimming with ideas and thrive on challenge. They want to do good things for their organizations and their country. However, I suspect that almost all of them feel disempowered to do the kind of work they most care about. They have been suffering from the soul-sickness that comes when some of their highest intrinsic motivations go unsatisfied.

For these attendees, the single greatest gift DEF offers is a sense of empowerment. DEF gives them permission to throw out their ideas, to innovate, to experiment, to take risk, to fail without punishment, to get up again swinging. Even if their ideas don’t make it past the starting gate, the sheer freedom to explore these ideas is liberating in its own right. But DEF doesn’t stop there; it holds out the promise that successful innovation IS possible, though the journey can be hard. DEF gives attendees the tools and the mandate to be change-makers in their organizations. Finally, DEF gives attendees a supportive community to encourage them on the way.

I think the gratitude springs from this sense of empowerment.

So what are some highlights from day one? Nate Finney and Roxanne Bras facilitated an excellent group discussion about what defense innovation means, and whether the language of “disruption” is helpful or not. BJ Armstrong and Peter Munson gave excellent presentations about how to effectively create change in large organizations. What I really appreciated about these guys was their class and their professionalism; they are not trying to unleash renegades, but thoughtful and effective professionals who can get things done. That requires competency, relationships, and a lot of “grit”–a word that appears to have now permanently entered the military innovation lexicon.

I also enjoyed our afternoon ideation sessions, in which we explored a variety of problems facing the DoD and brainstormed potential solutions. We generated a lot of good discussion, and all of our attendees are getting hands-on training and practice in leading innovation. We are learning plenty on the way. When DEF is over, I plan to write a post about what I’ve learned personally.

In the meantime, we’re getting ready to launch day 2. Follow our live stream and follow us on Twitter at #DEF2013. You can check out yesterday’s videos on our YouTube page.



Mark Jacobsen

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A U.S. Air Force officer, C-17 pilot, Middle East specialist, and writer... a lifelong student dedicated to building a better world.

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